About us
Our story
Small business owners in skilled trades and service industries are trapped working in their business instead of on it — answering phones, scheduling appointments, writing estimates, chasing follow-ups. Whether you're an HVAC contractor, electrician, roofer, realtor, or landscape company, you're struggling to find and retain good people, and watching larger competitors use tools that have always felt out of reach: too expensive, too complicated, too disconnected from how you actually work.
That gap exists because most business solutions are built for enterprise — scaled for complexity and cost that doesn't fit a five-person HVAC shop or a solo realtor juggling client management. Nexus & Native closes that gap: we build purpose-built solutions customized to your operation, affordable on a tight margin, and simple enough your team actually uses them. We're not here to turn you into a tech company — we're here to give you back time.
We're rooted here. Nexus & Native was founded in Parker, Colorado, and we're embedded in the same market you operate in — not a distant service. Our commitment is to the success of the businesses and people in our community, not to extracting scale at the expense of real relationship. That's what Nexus means: the connection point between the tools you need and the business you're building. Native means we're rooted here, alongside you.
Meet the founder
Merrill
Merrill brings twenty years of direct experience working alongside distributors, engineers, and skilled trade service contractors across the Front Range — from Fort Collins to Colorado Springs. That experience isn't academic — it's grounded in real projects, real constraints, and real people trying to run sustainable businesses. Her foundation in the trades runs deeper still: her father and grandfather both built their livelihoods in the trades, and that generational understanding shapes how she approaches every partnership.
Early in her career, Merrill led market adoption of ductless heat pump technology for Mitsubishi Electric, taking a product with under 1% market share in the Midwest and building the contractor partnerships and demand that changed how the region approached efficiency. She moved into distribution and field support with Marley, working directly alongside contractors installing and designing products. Most recently, she ran regional teams at Eaton focused on variable frequency drive technology for HVAC systems — work that required deep technical knowledge and the discipline to drive adoption across a competitive market.
That experience taught her three things: owners and managers are drowning in operational work they've never had tools built for; finding and retaining great technicians and office staff is harder than ever, largely because good people get stuck doing repetitive, low-value work; and the trades move deliberately by design — which means the right tools at the right pace can unlock a real advantage for early adopters.
Nexus & Native is built on that understanding: knowing your world, respecting your constraints, and partnering with you — not selling to you.
Start with a conversation
Thirty minutes, no pitch. Tell us where your week goes, and we'll tell you honestly whether we can help.
Book a free consultation